Branding Kit

Logos

Light Background square

Light Background wide

dark Background square

dark Background wide

Colors

Primary Color:  

WV Gold

CMYK: C: 0% M: 20% Y: 100% K: 0%

HEX: #FFC72C 

Use: Primary branding elements, main backgrounds, logo highlights.

Secondary Color:

Frontier Navy

CMYK: C: 89% M: 63% Y: 0% K: 64%

HEX:  #1A365D

Use: Accents, secondary backgrounds, buttons, and links.

Secondary Color:

SMOKEY SLATE

CMYK: C: 0% M: 34% Y: 59% K: 4%

HEX: #4A4A4A

Use: Primary text color, headlines, subheadings.

Accent Color:

Peach Trail

C: 0% M: 34% Y: 59% K: 4%

HEX: #F4A261

Use: Highlights, calls to action, special elements.

typography

Website Font: Poppins Bold 700

Use: Headers, subheaders, and primary text on the website

Weight: Bold (700

Logo Font: Canda Tawa Cute

Use: Logo text, emphasizing the brand’s friendly and engaging aesthetic

Weight: Regular

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